Snap monetizes rapid platform growth with NVIDIA T4 GPUs and Google Cloud

Advertising revenue is critical to the success of Snap – the company behind Snapchat – and NVIDIA GPUs on Google Cloud provide the fast, accurate, and cost-effective inference it needs to give advertisers access to the right targets.

  • Faster inference for complex monetization algorithms
  • Lower costs compared to CPU-only deployment
  • Better conversion results for advertisers

Snap Inc. is one of the fastest-growing companies in the US, largely due to the global success of social media phenomenon Snapchat. Every day, an average of 210 million people use Snapchat, and the company processes billions of interactions and communications between users.

But an even bigger challenge is effectively monetizing those interactions and supporting the advertisers who rely on Snap to help them target the right people with ads that lead to action – and sales.

Faster inference, more effective advertising

Using NVIDIA T4 GPUs through Google Cloud, Snap has accelerated inference to support its complex monetization algorithms. The company has also been able to cut the costs of running its large-scale inference workloads, when compared to traditional CPU-only deployments.

Snap has also increased the efficacy of advertising across the platform, giving advertisers access to the right prospects to help them increase conversion rates and grow their business. Doing this means they can drive greater advertising revenue – and shareholder value.

“NVIDIA T4-powered GPUs for inference on Google Cloud will enable us to increase advertising efficacy while at the same time lower costs when compared to a CPU-only implementation.”

Nima Khajehnouri, Senior Director, Monetization at Snap Inc.

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