A business overview
Advertising revenue is critical to the success of Snap – the company behind Snapchat – and NVIDIA GPUs on Google Cloud provide the fast, accurate, and cost-effective inference it needs to give advertisers access to the right targets.
Snap’s monetization algorithms have the single biggest impact to our advertisers and shareholders. NVIDIA T4 powered GPUs for inference on Google Cloud Platform will enable us to increase advertising efficacy while at the same time lower costs when compared to a CPU only implementation.
Nima Khajehnouri, Senior Director, Monetization at Snap Inc.